Meet the team
Founder & CEO
Jesse Judelman is a media innovator whose passion for TV, movies, music, and culture has driven his 20+ year career at the forefront of media transformations. A native New Yorker, Jesse’s career started at FX, experiencing the evolution of cable TV and dynamics of Madison Avenue, living in both New York and Chicago.
Moving to Los Angeles during Hulu’s startup phase, Jesse helped shape the future of TV. An empowering leader, he directed advertising teams across the East and Midwest. Later, as SVP of Americas at Vevo, Jesse revitalized the music video industry, bringing the art form back to living rooms worldwide.
Founding Real Juice Media in Miami, Jesse continues to shape the media landscape. Off the clock, he enjoys travel, good food, basketball and audiobooks, relishing a vibrant lifestyle and deep connections with family and friends. At RJM, his dedication to authentic storytelling and cultural impact leads a new era of media, celebrating the power of individual voices in our connected world.
Jesse Judelman
Senior Consultant and Partner
Yesenia embraces entrepreneurship and inclusivity. With 20 years in media, covering TV, digital platforms, tech, and audio, she began her career at NBCU after graduating from the CUNY College of Staten Island with a B.S. in Communications. Marking her 20th anniversary, Yesenia launched Yes to Possibilities LLC, a vibrant Latina-owned media consulting firm dedicated to amplifying diverse voices and specializing in media startups. Throughout her career, she has worked with leading brands like NBCU, Hulu, Google, and iHeartMedia, building influential relationships across the advertising and branding ecosystem. In her current role as a founding Senior Consultant at Real Juice Media, Yesenia is actively involved in projects that ignite her passions and resonate deeply with her values, particularly through close collaboration with creators and leading in communication strategies.
Yesenia Bello
Chief Marketing & Talent Advisor
A seasoned marketing professional with a rich advertising background from Publicis Media, Vevo and NBC, Sam Edelman currently serves as the Chief Marketing & Talent Advisor for Real Juice Media. In this role, Sam is pivotal in overseeing the brand's development, marketing, talent and the creative dynamics. With a robust expertise in branding and marketing, Sam is committed to elevating Real Juice Media's presence and impact within the industry through innovative strategies and compelling content. In her free time Sam is a dog mom to Emma and Rigatoni, two miniature long haired dachshunds who also dabble in the creator community.
Sam Edelman
A Letter from the Founder & CEO
As Founder and CEO of Real Juice Media, I invite you to join us in crafting a new era in media—one deeply connected and reflective of our diverse global community. At RJM, we view the interconnectedness of our world as an opportunity to evolve the media landscape, enabling every voice to participate in shaping our collective culture.
Twenty years ago, I embarked on a professional journey driven by my love for television, film, music, and culture. Recently, profound personal transformations inspired a moment of clarity—the creation of Real Juice Media. Born from a vision to bridge community and creativity through innovative media, RJM taps into the storytelling power to foster global connections and understanding.
At Real Juice Media, our mission is to harness the power of the individual voice, integrating it with innovation to craft content that resonates deeply. Our platform champions authenticity and encourages vulnerability, uplifting spirits! We aim to transform the media landscape by providing a fresh perspective—one that celebrates a dynamic, empowering lifestyle increasingly led and inspired by women.
Our projects span content creation, strategic partnerships, and innovative formats, all bolstered by sophisticated digital audience products and strategic cross-platform distribution, including our FAST TV network. By embracing AI and emerging technologies, our offering is designed to provide scalable audience brand solutions as well as guiding our evolving strategies. Each endeavor is dedicated to creating vibrant brands that resonate across diverse lifestyles, deeply rooted in our belief that media has the power to promote the best of our culture.
Thank you for joining us on this incredible journey. Our mission is to redefine the media landscape, ensuring it represents the full diversity of experiences and perspectives that make our world wonderfully complex and exhilarating. We all have a story worth telling.
Live in narrative,
Jesse Judelman
Founder & CEO, Real Juice Media
